Design upholds every form of creation. We view design as a more rigorous form of art, or art with a clearly defined purpose. Vogel Web is an interactive creative firm that delivers on design. We understand that a strong brand is a critical marketing asset, as important to your business as the product itself. Vogel Web knows how to capture the essence of your company’s character and transform it into physical and psychological experience.
The dawn of the digital age has transformed marketing. As consumers shift online – and advertising activity and media spend follow them – marketers have greater opportunities. They can measure behaviour and make decisions more accurately based on hard data about the consumers they serve and the channels they use. Simply put, digital marketing helps marketers leverage interactive digital channels to listen to what consumers say and respond appropriately.
However, as the digital marketing environment has grown, the more complex it has become. Campaigns increasingly span multiple markets, languages, media channels and technology platforms. Rather than freeing marketers to do better and more relevant work, “big data” has created an overwhelming fragmented digital landscape. Marketers are grappling with the dual challenges of addressing enterprise marketing efficiency and effective consumer engagement.
The industry needs a standardized framework for simplifying digital marketing. With 30-35% of the marketing budget spent on digital initiatives, getting them right is essential. Leading industry reports project that by 2015, digital marketing will influence as much as 80% of discretionary consumer spending. So a consumer-focused strategy that leverages opportunities in the digital space will directly increase engagement levels, leading to higher response and conversion rates.
Our team of marketing experts and web analysts work alongside our clients to fully understand the unique demands of your business. Vogel Web combines the perfect amount of creativity and technology to deliver high-impact solutions that influence consumer behaviour, build audiences and drive sales.
- Digital Public Relations
- Branding & Identity Design
- Graphic Design & Creative Direction
- Web Design & Development
- Digital Advertising
- Web & Mobile Application Development
- Blog Setup & Social Profile Design
- Email Newsletters & Online Marketing
- Search Marketing, Optimization & PPC
- Web Analytics & Monitoring
- Adwords Campaign Management
- Online Reputation Management
- Digital Marketing Training Services
- Online Community Building Programmes
- Online Consumer Engagement Programmes